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銘傳大學 50 週年的校慶當日(2007/03/24)的導師研習會, 演講「部落格班級經營」。
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晚上在大雨中施放的煙火秀!
Steve Jobs
February 6, 2007
With the stunning global success of Apple’s iPod music player and iTunes online music store, some have called for Apple to “open” the digital rights management (DRM) system that Apple uses to protect its music against theft, so that music purchased from iTunes can be played on digital devices purchased from other companies, and protected music purchased from other online music stores can play on iPods. Let’s examine the current situation and how we got here, then look at three possible alternatives for the future...
取消 DRM 對消費者來說是個大利多, 但是卻和「iPod + iTunes」的賺錢模式相牴觸, 讓人不禁摸不清賈伯斯到底葫蘆裡賣些什麼藥?其實答案很簡單, 數位音樂下載的市場要比 mp3 player (iPod) 的市場要大得多! iPod 再怎麼熱賣, 都是有限的, 然而數位下載不但是無限, 且幾乎是無本的生意! 消費者目前手上 mp3 player 的歌曲合法下載的平均比例現在不到 3%, 向上調整的空間實在太大了!